Product Launch Control

Dennis Rosenberg

A Message from Dennis Rosenberg

In 2009, I founded Product Launch Control to focus on designing and managing successful online product launches for a variety of information products, software, services and hard goods.

I am fortunate to be among the first handful of marketing experts from around the country to be personally trained by Jeff Walker in his well-known and highly successful ‘Product Launch Formula‘ internet marketing methodology.

In 1999, I founded the marketing consulting company Metaphor Media, which is today an internet marketing consultancy specializing in Search Engine Optimization, pay per click advertising and online niche domination strategies.  These methods are a perfect complement to the Product Launch Formula process.

My previous experience includes a wide range of high level marketing roles for high tech and consumer products companies.  I have served as  VP, Marketing at Bacchus Vascular, Inc., a privately-held medical device company, which was acquired by Covidien in March, 2009. Prior to that, as VP, Marketing and International Sales at VNUS Medical Technologies, Inc. (NASDAQ: VNUS), a publicly-held medical device company.

Previously I was co-founder and VP, Marketing & Sales, for three medical device start-up companies: Eclipse Surgical Technologies (IPO in 1996 at a valuation of $300M), MD DataDirect (acquired) and Atlantis Catheter Company (acquired). My consumer experience in consumer marketing includes launching the RandomSoft division of Random House while a VP there, and previously as an Art Director of a NYC advertising agency (Serino & Coyne).

I have studied both Film & Television Production and Computer Programming at New York University and Graphic Design at the New School in New York City.