Are You Launching a Product Online? – Play This Video Now…

Sun, 25 Oct 2009 07:03:34 +0000

Jeff Walker-Trained Product Launch Manager

Sat, 13 Jun 2009 04:15:17 +0000

Jeff Walker's First-Ever Product Launch Managers - Class of 2009

My name is Dennis Rosenberg and if you look carefully you’ll find me just under the “M”, right next to Jeff Walker, in the photo at right.

As your Product Launch Manager I can assume full front-line operating responsibility for successfully managing all details of the launch in three main areas:

1. Primary contact for JV partners and affiliates, including recruitment, motivation, management and materials creation
2. Responsible for creating and/or coordinating copywriting and all other marketing creative deliverables
3. Project management and coordination

In more detail, this typically includes some or all of the following, although not all apply to every launch:

- Detailed analysis of project assets and potential assets for use in pre-launch and launch
- Strategy and tactical planning of the pre-launch and launch
- Creation of surveys and other tactics for pre-launch market feedback and overcoming objections
- Creation, management and hosting of a detailed, online project management system with user accounts for everyone involved in the launch, including monitoring and task assignments (Basecamp)
- Writing email copy sequences for customers and JV partners as well as writing swipe email copy for JV partners to use
- Conceptualizing squeeze pages and other list building tactics
- Creating blog copy and other content
- Brainstorming pre-launch content ideas, scripting, timing and creation
- Viral distribution strategies such as web video, social media, article marketing and Web 2.0 properties
- Refining offer details including pricing, bonuses, upsells, add-on sells and continuity strategy
- Working closely with and coordinating input and deliverables from project principals, in-house staff, webmaster, freelancers, outsourcers and other outside vendors
- Coordinating with webmaster, hosting account, merchant account and payment processor to ensure smooth shopping cart performance and merchant account payments
- Establishing customer service operating procedures for launch support

Another view of the Product Launch Manager’s field of vision consists of the thirteen main elements addressed in detail in the Jeff Walker Product Launch Management methodology:

1. Goals of Launch
2. Current Assets
3. The Offer
4. Launch Plan/Sequences
5. Pre-launch Content
6. The Launch Conversation
7. Product Creation
8. Copywriting
9. Launch Team
10. The Launch
11. Technical Issues
12. JV Partners and Affiliates
13. Lists

While not all thirteen of these are the direct responsibility of the Product Launch Manager, they all come into play as the launch is planned and coordinated.

Call me to discuss your product launch: 650-868-1558.

Product Launch Control

Are You Launching a Product Online? – Play This Video Now…

Jeff Walker-Trained Product Launch Manager